Quote:
Posted By GaryG5 on 11/24/2009 7:46 AM
We have added a line to almost every Board meeting minutes circulated in the winter
months asking co-owners to keep their front door closed, but there
are a few who ignore this advice. We also include information in the
minutes and the proposed annual budget about the cost of natural gas.
With all due respect, that is ineffective communication. Adding the line to minutes, regardless of when they are circulated, will get minimal attention, if any. Including "info" in the annual budget is also ineffective if your goal is to change behavior, and I'm guessing it is. People are not reading those items for that sort of information and most likely simply scan right over it. Even then, people often don't recognize themselves in what I like to term "scattershot" communication blasts.
The fact of the matter is, you will need to create and engage a targeted communication campaign around this singular topic.
It's not really as hard as it sounds, and it will be much more effective than simply posting a rule about it.
Again, assuming that your real goal is to change behaviors.
There are all sorts of ways to bring the issue top-of-mind and encourage compliance.
One idea, develop a "energy awareness" survey.
On a single postcard, craft about 4 or 5 energy awareness survey questions that are easy to answer and easy to return.
One of the questions, or more if you like, can involve the practice of open windows and doors during peak energy periods, as in the winter or in the summer.
For example:
1) Some of the easiest ways to reduce energy costs during [cold] [hot] weather include:
___ Keep doors and windows closed.
___ Unplug any unessential electrical devices or appliances.
___ Change a/c and furnace filters frequently.
2) We would like to investigate obtaining energy saving discounts from local home stores for our residents. Which item would be most beneficial to you:
____ Weather-stripping
____ Automatic door closers
____ Energy-rated window film
____ Draft-reducing drape/curtain liners
Anyway, after you send out the survey, then follow up with specific, energy-related communications only.
Don't dilute the message with other materials.
You must first raise awareness.
Then you can also provide incentives.
Engage in some sort of "Reduce Your Carbon Footprint" competition. See if you can get a business to donate some items to give to the winner. . .