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Having been in charge of the strategic planning process for a multi-billion dollar global for-profit organization, I (and our organization) found that a 5-year strategic plan was essentially too complex and a considerable waste of energy and time. Business conditions/factors were simply happening too quickly to make a plan of this duration of any use. We opted instead for a 1-year business plan that was contained on 1-page. It has served us well and met with a considerble amount of success. I believe a plan of this type could and should also be used for a homeowner or condo association.
Preparing a strategic plan might seem an unnecessary expenditure of time and effort. However, clarifying and defining your direction and using strategy to plan your activities, transforms vague ideas of what you want into a powerful tool for accomplishment. It also lends itself to getting more members involved in helping to set the longer-term direction of the association.
This transformation occurs by using specific targets, or goals to guide you, so you know where you (or your team) are going, as well as why, and how. It helps you make the big decisions and move through the day-to-day ones, so you stay on track. And when unexpected situations arise in your environment, your plan helps you know what to do. I would recommend that your strategic plan consist of the following elements:
Mission Statement - The mission statement is not just a vision, which at times can be very vague and lofty. Rather, it is the fundamental What and Why of your association. It defines your overall purpose and serves as an ongoing guide, without time parameters. If crafted well, the mission statement can remain unchanged for decades, while your goals and action plans may change annually, or even more frequently.
Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis - It has always been important for a condo or homeowner association to know and understand how it fits in and interacts with the surrounding environment on both an internal (businesses practices) and external view (how your condo or homeowner association operates with the outside world). Assessing your strengths, weaknesses, opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting your condo association
Goals, Objectives, and Action Plans - While the mission statement is broad and abstract, goals, objectives and action plans are specific. They are the targets you want to hit. The action plan is where the rubber meets the road. It is comprised of the tasks that will enable you to meet your goals and objectives.
Time does not permit a discussion of all the nuances of preparing a solid business plan, so I have included a sample of one for a small-medium sized condo association.
Good Luck
JoeK
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