Quote:
Posted By RobertG on 05/18/2007 7:24 AM
Not to sound There are just too many people who fear giving their email address away (spam) or just don't know how to really utilize the medium. When a large majority don't even read a paper newsletter, it is difficult to get them to do more.
ANOTHER WAY TO LOOK AT HOMEOWNER APATHY AND COMMUNICATIONS:
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Another way to look at it is to use a multi-media approach to getting involvement. Different people will respond to different communication and every little bit helps. No one communication approach needs to cover all members. Look at it this way....what if you reach:
40% via email
An extra 25% with no email, via a paper newsletter & flyers
An extra 10% by posting meeting notices/announcements at the pool and entrances
An extra 10% by posting the website address at all exits
No one strategy looks steller, but you are reaching 85% of the members!
Plus, there is a lot of discussion about homeowner apathy, which is a big problem. However, in today's world we have so many things demanding our time that lots of 'important' areas slip. When's the last time we all sat down and did detailed tax, retirement, financial, home maintenance, health maintenance, personal goals, etc.. planning? All important and many slip for many people. So where does the HOA rank in that list? ;-)
SUGGESTION: Get more homeowner involvement by using multi-media 'just in time' communications with short-term, specific requests. Ask for involvement exactly when you need it and use multi-media. For example: You need help putting out pool furniture for opening day: Post the announcement on the website, send an email and put out paper flyers asking for volunteers for a specific day. This is more effective than asking for people to serve on a 'pool committee' for a year. It's specific, just in time and not a huge commitment.
Allow people to 'dip a toe' in to volunteering before asking them to dive head-first into a long-term commitment.
For general involvement: Don't make meetings the only way to get involved. Allow people to 'dip a toe' into getting involved with decisions via website feedback (forums, feedback forms, surveys, etc), email, or simply reading newletters and flyers.