Posted:
Been there and as you can see, it's NOT easy. I'm not sure why people howl about CCRs, Bylaws, the budget, the Board and everything else related to HOA living, but when they're given the chance to make change, the response is...crickets.
We tried revising our CCRs in 2006, but failed, partly because one of the revisions concerned a rental cap and since most of the homeowners live off-site, they didn't vote. There was a lot to vote on and people can get overwhelmed if you provide them a ton of papers and say "read this and sign" - they get intimidated or lazy (or both) and shut down, doing nothing. Some of our off-site owners also live out of state and it seems the further away they are from the community, the more "out of sight, out of mind" they get. They don't see the everyday problems and usually don't care as long as the rent checks keep coming in.
We also learned later that CCR revision wasn't simply a matter of a simply vote via proxy like our board elections. Our documents require that the ballots be notarized (to ensure the person signing it is actually the homeowner), but we didn't realize that was in there until much later - and by then the vote had pretty much died on the vine.
How to motivate people? Well, let's start with how extensive this change is? Could you have homeowners vote on one or two issues as opposed to say, four or five? It may be easier to prioritize what needs to be done first, get that vote done and then do another one later this year or next. While you're at it, consider asking homeowners to vote on reducing the approval percentage, say, from 75% to 51%. If you're able to do this now, it'll be easier to get the other votes done because you won't need as many people and not be hamstrung by the people who just don't give a damn anyway.
Keep talking about the vote as much as possible in every venue possible - put something on your website, if you have one, discuss it at board meetings, put something in the newsletter, along with a running total (that could encourage people to vote if they see their side needs more support. Since you have a lot of off-site voters, you could also check with your attorney to see if the documents allow electronic voting - that may get some of the out of state people.
After a while, don't be surprised to find you'll need to send another letter, maybe two, to the people who still haven't cast a vote. The board may also need to get on the phone and call some people or walk around the neighborhood to solicit votes - try to get some other homeowners to help so they can also provide reasons why the changes are necessary.
If your votes need to be notarized, see if you can have someone available at the next few Board meetings so people can drop in and cast the vote (put them in an area so they won't be disruptive to the rest of the proceedings).
Finally, explain the reason for the change in plain English - this is the problem, this is why our current CCRs don't address it adequately (or there's nothing in the CCR that does), this is the proposed change and here's the benefit - and what could/will happen without it. Put that on some sort of information sheet and distribute it to the homeowners with the ballot - and make sure extra copies are available at Board meetings. Good luck!
If it is not right do not do it; if it is not true do not say it. Marcus Aurelius