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Posted By RebeccaS1 on 03/22/2014 5:20 AM
Chris, nothing. Is free. The old saying, if you're not paying for it, you're the product, holds true. This is the statement on Nextdoor's site:
"Nextdoor does not currently generate revenue. We are funded by venture capital firms that include Benchmark, Greylock Partners, Kleiner Perkins Caufield & Byer, Tiger Global Management, and others, and their funding allows us to focus 100% of our efforts at this time on improving Nextdoor and introducing the service to new neighborhoods.
Long term, our goal at Nextdoor is to figure out a way to generate revenue that provides value to our users as well as to Nextdoor. Potential ideas for this kind of win-win approach might include developing "group buying" functionality or creating a "special offers" section of the site that local businesses could publish to.
What we know we will NOT do is either require members to pay to use Nextdoor or sell users' private information to other companies. To learn more about about [sic] our policies regarding user privacy, please read our Privacy Policy."
They seem no better than the Googles of the world who say its free and then make a lot of money using the personal information they get from free users and then changing policies and selling to advertisers or target advertising based on what is said in emails or mentioned in messages or included in personal information. It really is a ruse.
I would be careful pushing these types of free companies; especially if you're a board member with a fiduciary duty to your owners. There really is no free lunch and I am sure the big time investors in prosucts like this will want their money back with some significant return on investment. Be careful.
Nextdoor.com community accounts can be activated by any owner living in any neighbor; free of HOA board blessing. It's opt-in to participate and I've found the site to screen property owners quite well - giving my neighborhood its own little "social media world." Someone in my neighborhood had activated our community account before I knew the company existed. I chose to opt-in as a resident first, but I'm also the master assoc. president.
For message board fare, I think it will work fine. The board can post information there and neighbors will be able to reach out for handyman requests, etc. Secretive HOA boards and directors will hate it. Don't replace a web forum, Nextdoor or otherwise, for email blasts, paper postings, signage or other communication channels. There is zero need for the HOA board to get involved with this de-centralized effort in an attempt to control it
For the record, I would not pay to use Nextdoor.com. Since my personal information, regarding my property, is listed on the county online tax rolls, I feel little disincentive to stay off the "grid."