newsletter publisher

Started by LindaG13 • 2 replies • 1562 views

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LindaG13 (Virginia)
Posts: 2

Posted:

Our HOA contracts with a vendor/publisher for our quarterly newsletter. The same vendor contracts with four or five other HOAs locally. Vendor gets advertisers, providing discounts for multiple listings and annual agreements. HOA provides a few articles but there are no "industry accepted best standards" with respect to editorial policies. Vendor assumes risk but nets all advertising revenue, less printing expenses. "No cost" to HOA but no revenue, either. Comments? Experience with similar situation?

SteveM9 (Massachusetts)
Posts: 3,699

Posted:

Quote:

Comments? Experience with similar situation?

Sounds fine. I'm sure he makes money because he sells advertising and it goes in multiple HOA newsletters. Its likely he wouldn't make any money selling advertising to just one HOA.

So if you think your missing out on some great revenue to your HOA, your not.

RogerB (Colorado)
Posts: 5,067

Posted:

Quote:

Posted By LindaG13 on 03/25/2011 10:06 PM
Our HOA contracts with a vendor/publisher for our quarterly newsletter. The same vendor contracts with four or five other HOAs locally. Vendor gets advertisers, providing discounts for multiple listings and annual agreements. HOA provides a few articles but there are no "industry accepted best standards" with respect to editorial policies. Vendor assumes risk but nets all advertising revenue, less printing expenses. "No cost" to HOA but no revenue, either. Comments? Experience with similar situation?

Yes have experience. It is one means for a newsletter. Your HOA will need an editor to provide copy to the publisher and an agreement such things as how the HOA can terminate the agreementon and when, how often, and distribution.

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